ARCHIVE · home_blocs — hero variants (Cobalt direction)← Archive index
HERO V1 — sales OS for Indian teams (grid + composite)public/home2.html · Hero
#1 Lead Engagement Platform · Built in India
The sales OS for Indian teams.
CRM, mobile call tracking and official WhatsApp — in one system. Native to IndiaMART, JustDial, 99acres, MagicBricks and Facebook Lead Ads.
RP
RM
AR
MK
KS
1,00,000+ sales reps across India
15+ yrs of CRM experience · 1,000+ companies
Sales pipeline · Bengaluru
LIVE
₹18,42,500
+23% WoW
New42
Qualified28
Demo booked14
Quote sent9
Closed won3
9:41●●● 4G
OUTGOING · RECORDING
PS
Priya Sharma
99acres lead
02:14
Mute
Note
Hold
SYNCING TO CRM · AUTO-DISPOSITION
WhatsApp sequence
3 of 3 sent
DAY 0
Welcome — template
Read · 2 min
DAY 1
Follow-up nudge
Replied · 5h
DAY 3
Offer — close
Read · just now
LIVE · 247 reps online
HERO V2 — cobalt triptych (CRM · Call · WhatsApp)public/home2.html · HeroV2 (also live at /)
Three products. One codebase. Built in India.
CRM.Call Tracking. WhatsApp Business. One sales OS for India.
Most "all-in-one" CRMs bolt telephony and WhatsApp on top. Cratio builds all three into one product — so leads, calls and chats share the same pipeline, the same reports, the same reality.
15+ years of CRM experience · 1000+ Clients · 1,00,000+ sales users
The moment an IndiaMART buyer fills the form, Cratio creates the lead, assigns the right rep, rings their phone, and logs the call — before the buyer has put their phone down.
9:41●●● 4G
INCOMING · CRATIO DIAL
INDIAMART LEAD
RS
Rohan Sharma
Pune · 3BHK query · ₹1.2Cr
010.2sLead posted on IndiaMART
ROUTING · 1.3s
CRATIO · auto-assigns + dials
app.cratio.co/leads/new
Creating lead from IndiaMART webhook · auto-assigning to Anita K. (Pune territory) · dialling now
RS
Rohan Sharma
Pune · 3BHK query
NEW
SOURCE
IndiaMART
BUDGET
₹1.2 Cr
ASSIGNED
Anita K.
STAGE
New · auto
037.8sCall connected · recording
0.8s
Lead landed in CRM
p50 · IndiaMART webhook
1.3s
Auto-assigned to rep
Round-robin · territory-aware
7.8s
Rep's phone rings
Mobile dialler · recording on
Zero
Manual steps
No CSV, no copy-paste, ever
RP
RM
AR
MK
KS
1,00,000+ sales reps across India are dialling this fast right now.
HERO V4 — saffron CTA + cobalt triptych (live at /)snapshot of /home3 hero · 2026-04-25
India's #1 Lead Engagement CRM
CRM.Call Tracking. WhatsApp.
Auto-capture leads, track every mobile sales call with recordings, and auto-reply on WhatsApp — all in one system built specifically for the Indian sales process.
No credit card · Free onboarding · Go-live in 7 days
1,000+
Indian teams
1,00,000+
Sales users
15 yrs
CRM experience
01CRM
PIPELINE
₹18,42,500
+23% WoW
New42
Qual.28
Demo14
Won3
02Call Tracking
TODAY · TEAM
1,247
calls · 38 / rep
Rahul M.3:08
Aisha K.Missed
Deepak R.6:04
Neha V.1:12
Vikram J.4:22
● RECORDING · AUTO-LOGGED
03WhatsApp
DRIP · DAY 3
Namaste! Saw your query for 2BHK in HSR…
Yes, share brochure 📎
Sending. Free to visit Sat 11 AM?
Yes ✓
OFFICIAL API · APPROVED
PRICING — legacy single-tier ₹499 / user / mo (deprecated)moved from /archive/legacy_pricing · 2026-04-25
Pricing
One price. Everything included.
Pay only after success. If you don't see results, you don't pay.
What you'd pay elsewhere — for 10 users, all-in, per month
Most teams stitch a CRM, a calling tool and a WhatsApp tool. Here's what that actually costs.
Stack
CRM monthly
Additional WA + calling
Approx total
Remarks
Zoho CRM + separate WA + calling
₹8,000
₹6,500+
~₹14,500+
Three vendors, three invoices, three support queues
Runo + Zoho Bigin
₹5,990
₹5,490
~₹11,480
Runo lacks CRM depth; Bigin lacks real calling and WhatsApp
Kylas (flat, unlimited users)
₹12,999
Extras on top
₹12,999+
Calling and WhatsApp aren't native
Cratio Pro (annual)
₹5,990
Included
₹5,990
Save ~60%Everything bundled — CRM, calling and WhatsApp
A note on Kylas: their flat ₹12,999 is genuinely good if you have roughly 22+ users and don't need bundled calling or WhatsApp. Below that, Cratio Pro is cheaper and gives you the full stack.