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Campaign-exclusive · 50% off Pro lifetime · Pay after success · Limited seats
CratioBook a demo
INDIA'S LEAD ENGAGEMENT CRM · CRM · Calls · WhatsApp · One platform

CRM. Call tracking.
WhatsApp. One platform.

Most CRMs are a spreadsheet dressed up. Cratio ties sales, calling, and WhatsApp together — so no lead goes dark. Pro at ₹399/user/month, flat 50% off lifetime.

₹399 / user / month₹799Flat 50% off · Lifetime
1,000+ Indian companies · 15+ years · Pay after success
01 · LAYER
CRM
Pipeline · Custom fields · 100+ reports
₹18.4L MTDPipeline
02 · LAYER
Mobile call tracking
Every SIM call · Recording · Auto-logged
1,247 calls todayCalls
03 · LAYER
WhatsApp Business
Official API · Inbox · Templates · Drip
94% reply rateInbox
ONE CODEBASE · ONE DATABASE · ONE VENDOR
Cratio platform

Built for Indian SMBs. Trusted by 1,000+ sales teams.

Tata
Godrej
Master Trust
Edelweiss
Shubham
Tata BlueScope
Augmont
GT Holidays
Doctor Mantra
IES
Job Factory
Izee Manpower
Tata
Godrej
Master Trust
Edelweiss
Shubham
Tata BlueScope
Augmont
GT Holidays
Doctor Mantra
IES
Job Factory
Izee Manpower
Why generic CRMs fail Indian teams

Your CRM shouldn't need 3 bolt-ons to work.

Here's what goes wrong when calling and WhatsApp live outside the CRM.

01

Your CRM doesn't know when a rep called — or missed — a lead

SIM calls happen outside the CRM. Managers can't coach what they can't see. The CRM is only as honest as the rep's memory.

02

Your WhatsApp lives in reps' phones, not your system

Business-critical conversations leave with the rep. No approved templates. No analytics. You don't own the channel.

03

You're paying 3 tools to do what should be one

Zoho for CRM. A telephony vendor for calling. A WhatsApp tool on top. Each vendor blames the others when something breaks.

One platform · three capabilities

One system where leads, calls and chats stay in sync.

Data lives in one place. Workflows cross all three. Reports reconcile.

Sales CRM

Pipelines that actually move.

Lead capture, distribution, workflows and 100+ reports. Everything inside sales needs from first touch to won.

New42
Qual.28
Demo14
Won3
IM99Auto-captured from IndiaMART, 99acres, Facebook
Sub-10 minute first response · onboarded teams
Mobile call tracking

Every SIM call, logged.

Team phones become a call-centre. Recordings, dispositions, daily summaries — no extra hardware, no separate dialler.

Rahul M.3:08
Aisha K.Missed
Deepak R.6:04
Neha V.1:12
GSM SIM · AUTO-RECORDED
2.3× more connected calls per rep
WhatsApp Business

Official API, built in.

Team inbox, approved templates, drip sequences, chatbots. Stop juggling WhatsApp Business and the CRM.

Namaste! Saw your query for 2BHK in HSR…
Yes, share brochure
Sending. Free to visit Saturday 11 AM?
OFFICIAL APIAPPROVED
30% lift in close-rate via WhatsApp drips
Made for India

Every Indian lead source.
One unified funnel.

Eight sources on the left. One Cratio hub in the middle. Your Kanban pipeline on the right. Leads flow through in seconds — no spreadsheet migrations, no copy-paste, no dropped handoffs.

See all 15 integrations
8 LEAD SOURCES
Facebook Ads
LEAD FORMS
Google Ads
WEB + ADS
IM
IndiaMART
B2B ENQUIRIES
JD
JustDial
LOCAL SERVICES
Your website
OWNED FORMS
Missed calls
INBOUND SIM
99
99acres
PROPERTY PORTAL
MB
MagicBricks
PROPERTY PORTAL
CRATIO
Lead hub
247
LEADS / MIN
1.3s
ROUTING
SALES PIPELINE · LIVE
New
42
₹6.2 L
IMAnjali R.
₹85k
JDKarthik V.
₹42k
Pooja M.
₹1.2L
Nikhil T.
₹68k
Meera V.
₹55k
IMArjun P.
₹1.1L
Qualified
28
₹4.2 L
Sneha D.
₹58k
JDFaizal K.
₹2.1L
Divya N.
₹1.6L
IMKaran S.
₹92k
Ananya G.
₹1.3L
Demo
14
₹3.8 L
Rohit M.
₹1.8L
IMVikram J.
₹95k
JDPriya N.
₹2.4L
Rahul K.
₹1.5L
Won
3
₹4.2 L
Sunita R.
₹1.4L
IMSandeep P.
₹2.8L
8
Indian lead sources
out-of-the-box, no dev
0
spreadsheets
leads land native in CRM
1.3s
median routing time
territory-aware assignment
100%
sources unified
one pipeline, one report
The product

No integrations.
Everything built in.

Unlike "all-in-one" CRMs that bolt on telephony and WhatsApp, Cratio builds every capability into one codebase — so data, workflows and reports actually stay in sync.

Capture, categorise and route leads — instantly.

  • 30+ lead sources connected — Indian portals, Google, Facebook, web forms
  • Drag-and-drop pipeline, custom fields, 100+ reports
  • No-code app builder — no waiting on IT
  • Role, profile and data-access control
app.cratio.com/pipeline
MTD · Q2 FY26
Sales pipeline
All
Mumbai
Delhi
BLR
New42
₹6,20,000
Anjali R.
IndiaMART
IndiaMART₹85k
Karthik V.
JustDial
JustDial₹42k
Qualified28
₹4,20,000
Pooja M.
Facebook
Facebook₹1.2L
Nikhil T.
Google
Google₹68k
Demo14
₹3,80,000
Meera V.
Website
Website₹55k
Closed won3
₹4,22,500
Arjun P.
IndiaMART
IndiaMART₹1.1L
How it works

From lead capture to closed won.

Four steps. Every step instrumented. Nothing falls through.

01
Seconds

Capture

Auto-capture from every Indian portal — IndiaMART, 99acres, Facebook Lead Ads, Google Forms.

02
<10 s

Distribute

Round-robin or territory-based routing to the right telecaller, within seconds of landing.

03
Auto

Call + WhatsApp

Call from the mobile dialler. WhatsApp from the team inbox. Every touch logged automatically.

04
Always-on

Automate & close

Workflows chase follow-ups. Stages move deals. Dashboards show what works.

The real cost

Three tools, stitched. Or one system, built.

A typical 10-person sales team ends up buying three separate tools. Here's what that costs versus one platform.

SCENARIOWHAT YOU BUYMONTHLY COST · 10 USERS
The stitched stack
Zoho CRM · cloud telephony · WhatsApp tool · integrator fees
₹25,000+ / month
Cratio Pro (campaign price)
CRM + Mobile call tracking + WhatsApp — one platform, one vendor
₹3,990 / month
Example: 10 users on typical Indian SMB stack. Cratio price shown at campaign rate of ₹399/user/month × 10.
Campaign pricing

One platform. One price.

Three products, one codebase, one vendor — at ₹399/user/month, flat 50% off lifetime. Exclusive to this campaign.

PRO PLAN · CAMPAIGN EXCLUSIVE

Lock in 50% off. Lifetime.

Every Pro feature. No add-ons. No price hikes — ever.

₹399₹799
/ user / month
Flat 50% off · Lifetime
Book a demo
Minimum 5 users · Billed monthly · GST extra · Google Ads campaign only
Talk to sales for the 30-day pilot details. Your ₹399 subscription starts only after you see results.
EVERYTHING IN PRO
  • Sales CRM — pipeline, custom fields, 100+ reports
  • Mobile call tracking — every SIM call, auto-logged
  • Official WhatsApp Business API — inbox, templates, drip
  • Workflow automation — assignments, SLAs, reminders
  • All Indian portals — IndiaMART, 99acres, Facebook & more
  • Dedicated success manager, included
PAY AFTER SUCCESS
  1. 01
    Talk to sales
    Map your sales process end-to-end.
  2. 02
    We customize
    Fields, stages, portals and reps — wired up for you.
  3. 03
    30-day pilot
    Your team runs real leads on Cratio.
  4. 04
    Subscribe after results
    Lock in the lifetime price. Only if it's working.
CUSTOMER STORY
"

Call tracking tripled telecaller productivity. No separate dialler app to train on — every SIM call shows up in the CRM with recording and disposition. The WhatsApp team inbox replaced three other tools.

HS
Ravi M. · Telecaller head, FashionFiesta, Mumbai
RESULTS
Telecaller productivity
3×
Tools replaced
3
Missed follow-ups
0
FAQ

Questions about the platform.

Common questions from teams switching from a stitched stack.

Yes. Lock in the rate on your demo call and it never increases for as long as you stay on Pro. This pricing is exclusive to the Google Ads campaign — it's not published on the public pricing page.

One platform. One price. ₹399/user/month, lifetime.

See CRM, calls, and WhatsApp working together — in one demo, on one screen.

Book a demo
₹399 / USER / MONTH · FLAT 50% OFF · LIFETIME · MIN 5 USERS