India's #1 Lead Engagement CRM

CRM. Call Tracking.
WhatsApp.

Auto-capture leads, track every mobile sales call with recordings, and auto-reply on WhatsApp — all in one system built specifically for the Indian sales process.

Book a demo
No credit card · Free onboarding · Go-live in 7 days
1,000+
Indian teams
1,00,000+
Sales users
15 yrs
CRM experience
01CRM
PIPELINE
₹18,42,500
+23% WoW
New42
Qual.28
Demo14
Won3
IM99
02Call Tracking
TODAY · TEAM
1,247
calls · 38 / rep
Rahul M.3:08
Aisha K.Missed
Deepak R.6:04
Neha V.1:12
Vikram J.4:22
● RECORDING · AUTO-LOGGED
03WhatsApp
DRIP · DAY 3
Namaste! Saw your query for 2BHK in HSR…
Yes, share brochure 📎
Sending. Free to visit Sat 11 AM?
Yes ✓
OFFICIAL API · APPROVED

Trusted by teams at 1,000+ companies across India

Tata
Godrej
Master Trust
Edelweiss
Shubham
Tata BlueScope
Augmont
GT Holidays
Doctor Mantra
IES
Job Factory
Izee Manpower
Tata
Godrej
Master Trust
Edelweiss
Shubham
Tata BlueScope
Augmont
GT Holidays
Doctor Mantra
IES
Job Factory
Izee Manpower
The problem

Companies lose ₹lakhs in leads every month.

Three failures, happening right now, on every Indian sales floor.

01

Leads aren't centralized

Leads scatter across portals, inboxes and spreadsheets. Fastest rep wins; the rest go cold.

  • ✕Sources: IndiaMART, 99acres, website, Facebook
  • ✕No auto-assignment
  • ✕No clear ownership
02

Activity isn't tracked

Calls and WhatsApp aren't logged. Managers run blind. CRM hygiene depends on reps remembering.

  • ✕Calls not recorded
  • ✕CRM only as good as manual updates
  • ✕Coaching impossible without data
03

Follow-ups die

Most follow-ups stop after 1–2 attempts. Hot leads cool in 24 hours. Pipeline silently leaks.

  • ✕No reminders or drip
  • ✕Templates sit unused
  • ✕Lost leads never resurface
Fix all these in 30 days.
One platform · three capabilities

One system where leads, calls and chats stay in sync.

Data lives in one place. Workflows cross all three. Reports reconcile.

Sales CRM

Pipelines that actually move.

Lead capture, distribution, workflows and 100+ reports. Everything inside sales needs from first touch to won.

New42
Qual.28
Demo14
Won3
IM99Auto-captured from IndiaMART, 99acres, Facebook
Sub-10 minute first response · onboarded teams
Mobile call tracking

Every SIM call, logged.

Team phones become a call-centre. Recordings, dispositions, daily summaries — no extra hardware, no separate dialler.

Rahul M.3:08
Aisha K.Missed
Deepak R.6:04
Neha V.1:12
GSM SIM · AUTO-RECORDED
2.3× more connected calls per rep
WhatsApp Business

Official API, built in.

Team inbox, approved templates, drip sequences, chatbots. Stop juggling WhatsApp Business and the CRM.

Namaste! Saw your query for 2BHK in HSR…
Yes, share brochure
Sending. Free to visit Saturday 11 AM?
OFFICIAL APIAPPROVED
30% lift in close-rate via WhatsApp drips
Made for India

Every Indian lead source.
One unified funnel.

Eight sources on the left. One Cratio hub in the middle. Your Kanban pipeline on the right. Leads flow through in seconds — no spreadsheet migrations, no copy-paste, no dropped handoffs.

See all 15 integrations
8 LEAD SOURCES
Facebook Ads
LEAD FORMS
Google Ads
WEB + ADS
IM
IndiaMART
B2B ENQUIRIES
JD
JustDial
LOCAL SERVICES
Your website
OWNED FORMS
Missed calls
INBOUND SIM
99
99acres
PROPERTY PORTAL
MB
MagicBricks
PROPERTY PORTAL
CRATIO
Lead hub
247
LEADS / MIN
1.3s
ROUTING
SALES PIPELINE · LIVE
New
42
₹6.2 L
IMAnjali R.
₹85k
JDKarthik V.
₹42k
Pooja M.
₹1.2L
Nikhil T.
₹68k
Meera V.
₹55k
IMArjun P.
₹1.1L
Qualified
28
₹4.2 L
Sneha D.
₹58k
JDFaizal K.
₹2.1L
Divya N.
₹1.6L
IMKaran S.
₹92k
Ananya G.
₹1.3L
Demo
14
₹3.8 L
Rohit M.
₹1.8L
IMVikram J.
₹95k
JDPriya N.
₹2.4L
Rahul K.
₹1.5L
Won
3
₹4.2 L
Sunita R.
₹1.4L
IMSandeep P.
₹2.8L
8
Indian lead sources
out-of-the-box, no dev
0
spreadsheets
leads land native in CRM
1.3s
median routing time
territory-aware assignment
100%
sources unified
one pipeline, one report
The product

No integrations.
Everything built in.

Unlike "all-in-one" CRMs that bolt on telephony and WhatsApp, Cratio builds every capability into one codebase — so data, workflows and reports actually stay in sync.

Capture, categorise and route leads — instantly.

  • 30+ lead sources connected — Indian portals, Google, Facebook, web forms
  • Drag-and-drop pipeline, custom fields, 100+ reports
  • No-code app builder — no waiting on IT
  • Role, profile and data-access control
app.cratio.com/pipeline
MTD · Q2 FY26
Sales pipeline
All
Mumbai
Delhi
BLR
New42
₹6,20,000
Anjali R.
IndiaMART
IndiaMART₹85k
Karthik V.
JustDial
JustDial₹42k
Qualified28
₹4,20,000
Pooja M.
Facebook
Facebook₹1.2L
Nikhil T.
Google
Google₹68k
Demo14
₹3,80,000
Meera V.
Website
Website₹55k
Closed won3
₹4,22,500
Arjun P.
IndiaMART
IndiaMART₹1.1L
How it works

From lead capture to closed won.

Four steps. Every step instrumented. Nothing falls through.

01
Seconds

Capture

Auto-capture from every Indian portal — IndiaMART, 99acres, Facebook Lead Ads, Google Forms.

02
<10 s

Distribute

Round-robin or territory-based routing to the right telecaller, within seconds of landing.

03
Auto

Call + WhatsApp

Call from the mobile dialler. WhatsApp from the team inbox. Every touch logged automatically.

04
Always-on

Automate & close

Workflows chase follow-ups. Stages move deals. Dashboards show what works.

Proof

Numbers after the first 60 days.

Averages across onboarded Indian SMB cohorts in FY26.

0%
faster lead response
median · onboarded cohorts
0.0×
more connected calls
per telecaller per day
0%
lift in WhatsApp close-rate
drip + official API
0
missed follow-ups
SLA escalations on autopilot
CUSTOMER STORY · REAL ESTATE, CHENNAI
"

We handle 99acres and MagicBricks site-visit leads. Every lead gets called within minutes now. Mobile call tracking means I actually know who's following up — and who isn't.

KS
Karthik S.
Sales operations lead · Chennai
RESULTS · FIRST 90 DAYS
First-call response
< 8 minwas 4 hrs
Connected calls / rep / day
38was 12
Reactivated leads / month
1,400+via drip

Never miss a sales lead again.

Automate. Track. Close. One platform, three capabilities.

Book a demo