MOST POPULAR · 50% OFF · LIMITED SEATS
Pro · recommended
₹799SAVE 50%
₹399/user/month
per user / month · billed annually · GST extra
Minimum 5 users · 14-day free trial · No credit card
Your 5-user team saves ₹24,000/year vs list price
Everything in the bundle
- Lead Management & PipelineCustom fields, tags, lead distribution, Kanban view
- Sales ActivitiesTasks, calendar, reminders, email alerts
- Indian Lead Source IntegrationsIndiaMART, JustDial, 99acres, MagicBricks, Housing, TradeIndia, Facebook Lead Ads
- Mobile AppFull CRM on Android & iOS
- Reports & Dashboards
- Mobile Call Tracking + RecordingSIM call logs, recording, dialer app, post-call disposition
- Cloud TelephonyIVR, click-to-call, number masking
- WhatsApp BusinessTeam inbox, templates, campaigns, chatbot & automation
- Workflow AutomationVisual builder + prebuilt library for assignment, escalation & follow-ups
- Advanced AnalyticsTelecaller performance, manager KPIs, lead performance
- API & Webhooks
Enterprise · Custom
For teams that need custom forms, custom integrations, offline billing, and a dedicated account manager.
18% GST extra on all plans.
Feature matrix
Everything that ships with Pro
Lead Management7
- Lead capture
- Lead distributionAutomatically routes new leads to the right rep by round-robin, territory, or product — within seconds of capture.
- Pipeline / Kanban
- Custom fields
- Tags
- Lead segmentation
- Recycle Bin
Sales Activities5
- Tasks
- Calendar
- Activity reminders
- Team task history
- Email alerts on due
Automatic Lead Capture4
- Website forms
- Email to lead
- Google Ads landing pages
- Facebook Lead Ads
Indian Portal Integrations6
- IndiaMART
- JustDial
- 99acres
- MagicBricks
- Housing.com
- TradeIndia
Calling7
- Call logs & analytics
- Daily call summary
- Mobile Call Tracking (SIM)Logs every incoming, outgoing, and missed call from Android phones using a regular SIM. No VOIP app required.
- Mobile Call RecordingRecords calls automatically and syncs audio to the lead's CRM timeline. Managers can review in real time.
- Dialer app
- Post-call dispositionReps categorise the call outcome immediately after each call — required before it closes in the CRM.
- Cloud Telephony (IVR, click-to-call, number masking)Virtual numbers with IVR menus, one-click dialling from the CRM, and masked caller IDs to protect rep privacy.
WhatsApp6
- WhatsApp Inbox (team)Shared inbox powered by the official WhatsApp Business API. Multiple reps can handle chats without sharing one phone.
- Templates
- CampaignsBroadcast messages to a contact segment using pre-approved templates. Send time can be scheduled.
- Chatbot (Agent)No-code bot that answers FAQs, qualifies leads, and routes to the right team — 24/7, no developer needed.
- AutomationTrigger WhatsApp messages automatically on CRM events — form fill, stage change, or silence after N days.
- Analytics
Workflow Automation5
- Visual workflow builderDrag-and-drop rule engine: pick a trigger, set conditions, choose an action. No code. Runs the moment the trigger fires.
- Prebuilt workflow libraryReady-made automations for lead assignment, SLA escalation, follow-up nudges, and daily digest reports.
- Field-value triggers
- Escalation tasks
- Email / WhatsApp alerts on triggers
Customization3
- Basic field customisation
- View customisation
- Rename modules
Reports & Analytics5
- Sales reports
- Lead dashboard
- Manager KPIsLive dashboard showing call counts, connection rate, pipeline movement, and revenue by rep and team.
- Telecaller PerformanceIndividual scorecards — dials, connected calls, talk time, dispositions, and follow-ups set per day.
- Lead PerformanceShows how each lead source converts — volume, speed-to-contact, and closure rate by channel.
Mobile App5
- Android & iOS app
- Full CRM in app
- Call tracking in-app
- Recording
- Notifications & reminders
User Security & Roles4
- Reporting-based hierarchy
- Profile-based securityControls what each user role can view, edit, export, or delete — enforced down to individual fields.
- Field-level hide / showHide sensitive fields (price, contact details) from reps who don't need access.
- Restrict delete / export / reports
Developer — API & Integrations4
- API access
- Webhooks
- n8n, Make, Pabbly, Zapier
- WordPress, Google Forms
Support & Success3
- Email support
- Knowledge base & videos
- Implementation help
Trusted by teams at 1,000+ companies across India
Teams making the numbers move
Three customers. Three ICPs. Three outcomes you can measure.
Retail · Productivity 3x
“Call tracking feature tripled our sales team's productivity.”
RM
Ravi Mehta
FashionFiesta Apparels
Education · Sales +30%
“Automated WhatsApp follow-ups boosted our sales by 30%.”
MA
Maanav
Excel Academy
Real Estate · Faster response
“Cratio integrated leads from 5 sources, significantly reducing our first response time.”
RP
Rishi Patel
CozyNest
Proof
Numbers after the first 60 days.
Averages across onboarded Indian SMB cohorts in FY26.
Low-risk to start. Easy to leave.
Pay after go-live
No payment until your team is actually using it
Free migration
We move your data from your existing CRM or spreadsheets
Cancel anytime
No lock-in. Export your data on exit
Data hosted in India
Indian data residency
Dedicated CSM on Enterprise
Named success manager from day one
FAQ
Pricing — the questions we get asked most
Can't find your answer? Write to us at hello@cratio.com.
Yes. Lock the rate when you sign up during the Limited-Seats window and it stays at ₹399/user/month for as long as you stay on Pro. After the seats close, list price (₹799 annual) applies to new customers.
Cratio Pro— ₹399/user/month · 50% off Limited Seats · 14-day free trial
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