Leads come from everywhere. Capture them all.
Portals, ads, missed calls, WhatsApp — every lead is captured and added to your pipeline the moment it comes in.
Built in, not bolted on
IndiaMART, 99acres, JustDial, MagicBricks, Housing, TradeIndia, and Facebook Lead Ads come as native connectors. Portal fields land mapped — budget, city, requirement, all in the right place from day one.
First response on every lead
Captured leads land in a rep's queue the second they arrive. Routing, alerts, and mobile push happen without a human in the middle.
Same lead, caught once
Cratio checks phone and email across portals before creating a record. No two reps chasing the same enquiry, no awkward double-calls to the buyer.
How Cratio captures leads
Portal, phone, or WhatsApp — every channel shows up in the same place, tagged by source.
Every portal, captured native
Real connectors, not generic webhooks. Cratio understands IndiaMART buyer categories, 99acres property fields, and JustDial enquiry types — so nothing arrives as a blob of text.
- IndiaMART, 99acres, JustDial, MagicBricks, Housing, TradeIndia, Facebook Lead Ads
- Portal fields land mapped — budget, property type, city, requirement
- Source tagged automatically — filter any report by portal in one click
Switching from a portal-native tool or a spreadsheet? Mapping is ready on day one.
Missed calls and WhatsApp count too
A buyer calls once and drops off. Or pings on WhatsApp. Both become leads — not lost in a call log or a chat thread no one checks.
- Missed calls on a SIM-tracking number create a lead automatically
- Inbound WhatsApp on a Business number opens a lead with the conversation attached
- Every call — connected or missed — shows up with timestamp and rep ownership
The two lead channels every western CRM ignores.
Different source, different play
Routing, assignment, and automation can all key off the source. An IndiaMART lead doesn't have to behave like a Facebook lead — and the rules take a minute to set.
- Route per source — IndiaMART to Team A, Facebook to Team B
- Tag by product line, city, or budget the moment a lead arrives
- Add custom fields per source if a portal sends data the defaults don't cover
Same engine as Lead Automation — source is just one rule among many.
If it fills a form, we catch it
Website forms, Google Forms, Typeform, Zapier, n8n, Make, Pabbly — anything that can send a lead to a URL feeds straight into Cratio. No per-integration fees.
- REST API and webhooks for any form or system you already run
- Bundled into Pro — not a paid add-on, not a separate seat
- Captured and routed exactly the same way portal leads are
Anything that can POST to a URL can feed Cratio.
Lead capture — common questions
Can't find your answer? Write to us at hello@cratio.co.