Product Features

Everything your sales team needs — in one place

Capture leads, assign instantly, follow up on time, and track performance — without switching tools. Built for Indian sales teams handling high lead volumes across calls and WhatsApp.

Cratio lead management lifecycle — capture, qualify, assign, engage, track, pipeline visibility, convert, and analyze
Lead capture
Bring every lead into one inbox
Capture leads from calls, WhatsApp, and portals — automatically.
  • IndiaMART, Facebook Ads, website, missed calls
  • WhatsApp and call conversations linked to leads
  • No manual entry or lead leakage
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Lead automation
Move every lead without manual work
From assignment to follow-up — your lead flow runs automatically.
  • Auto-assign based on team, source, or location
  • Track, reassign, and escalate when needed
  • Ensure every lead gets timely action
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Sales pipeline
Track deals and close with clarity
See exactly where deals stand and what needs action.
  • Visual pipeline with clear stages
  • Spot stuck deals and delays instantly
  • Forecast revenue and track progress
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Follow-ups & tasks
Make sure every lead gets a follow-up
Plan, track, and complete follow-ups without missing anything.
  • Tasks linked to every lead
  • Reminders and overdue tracking
  • Clear visibility for reps and managers
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Workflow automation
Automate repetitive sales work
Set rules once — let your system handle daily tasks.
  • Auto responses, alerts, and assignments
  • Trigger actions from calls, leads, or WhatsApp
  • Reduce manual effort across the team
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Analytics & reports
Know what's working and what's not
Track performance and improve conversions with real data.
  • Lead source and conversion tracking
  • Call and team performance insights
  • Identify gaps and take action quickly
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Never miss a sales lead again.

Automate. Track. Close. One platform, three capabilities.

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