Make logo

Make

Automation

Make (formerly Integromat) connects Cratio to 1,500+ apps with a powerful visual scenario builder. Ideal for complex, branching workflows with routers, filters, and error handlers — without writing code.

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What you can do

1,500+ app integrations with a visual drag-and-drop canvas

Make's visual canvas makes complex multi-app workflows easy to build and understand at a glance.

Advanced logic — routers, filters, and data transformers built in

Route leads to different actions based on stage, source, or any field value. No code, no workarounds.

Free tier includes 1,000 operations/month

Get started without a credit card. Make's free tier covers most small-team automation needs.

Bidirectional — trigger from Cratio or push leads into Cratio

Use Cratio events to trigger Make scenarios, or use Make to push leads from any source into Cratio.

How it works

1

Connect Make to Cratio

Use a Cratio workflow to push events to Make via webhook, or use Make's HTTP module to push leads into Cratio.

2

Build your scenario

In Make's visual canvas, add modules for each app you want to connect. Use routers to branch logic — e.g., send WhatsApp only to 'Hot' leads.

3

Scenarios run automatically

Once your scenario is activated, it runs whenever the trigger fires. Make handles retries, error logging, and scheduling.

How to set it up

Takes about 5 minutes. No code required.

1

Get your Make webhook URL

Log in to Make → Create a new scenario → Add module → Webhooks → Custom webhook → Add → Copy address to clipboard.

2

Create a workflow in Cratio

Go to Settings → CRM → Workflows → + New Workflow.

3

Set your trigger

Choose: Lead Created, Stage Changed, Lead Updated, or Activity Completed.

4

Add a Send Webhook action

Action node → Send Webhook → paste the Make URL. Data is sent as JSON.

5

Publish and test

Save and publish the workflow. Create a test lead to verify data flows to Make.

Fields synced

How Make fields map to your Cratio CRM fields.

Make fieldCratio CRM field

Any unmapped or custom fields are saved to the lead's Notes automatically — no data is lost.

Popular workflows with Make

Common automations sales teams set up in under 10 minutes.

New lead → WhatsApp welcome

CratioMakeWhatsApp (WATI / Twilio)

New lead → Google Sheets log

CratioMakeGoogle Sheets

Facebook Ad → Create lead

Facebook Lead AdsMakeCratio

Payment received → Update stage

Razorpay / PayUMakeCratio

Conditional routing by lead stage

CratioMake RouterWhatsApp (Hot) / Email (Warm) / Slack (Cold)

Frequently asked questions

Troubleshooting

Common issues and how to fix them.

Cratio webhook not receiving data from Make
Verify the Cratio webhook URL in Make is correct and the webhook is active in Cratio.
Scenario not triggering
Ensure the scenario is Activated (green toggle) in Make. Inactive scenarios don't process webhooks.

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Never miss a sales lead again.

Automate. Track. Close. One platform, three capabilities.

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